How I can help you
I can help clients with their overall business and marketing strategy. Key strategic questions I focus on are 1) where is the business opportunity? 2) who are your target customers? 3) what is your product/service value proposition? and 4) how do you optimal engage your target customer to purchase your product/service? My expertise is around ensuring you have "connected content" around your marketing strategy so that when you do your customer outreach, you have the best chance for marketing success. I can also provide support on marketing tactics, but want to ensure you have a good marketing strategy before you start "doing stuff" like building a website, etc. I can also provide support on the overall Business Plan for early stage businesses. I can provide support for any type of business asa the fundamental business questions are always the same. Given my career in biopharma and training as a physician (long ago!), I can be particularly helpful with healthcare-related businesses broadly defined.
Areas of Expertise
- Business Strategy & Planning
- Sales, Marketing & Public Relations
I have a Chemistry degree and MD degree from Duke University.