Portland, Maine, 04101
Whether you’ve never started a business before, or have been in business for years, understanding your target market (customers) and being able to define what differentiates is key to your future success. In this live webinar sponsored by Maine Technology Institute, we will explore the core principles of marketing strategy:
• Customer strategy and different ways to conduct market research
• Competitive positioning
• Market evaluation and develop of a pricing strategy
This is NOT a course about creating an advertising campaign or a logo for your business. This is a course about the overarching strategy that guides your business.
Your Presenter: Rebecca Fish
Rebecca Fish has over 25 years of business experience, including executive level roles at Fortune 500 companies and in smaller biotechnology firms. She has held positions such as the Vice President of Marketing and Product Strategy and Vice President of Global Public Health Policy.
Rebecca graduated with a High Honors degree from Mount Holyoke College. She received her M.B.A. from the Duke University Fuqua School of Business and has served on the Healthcare Advisory Board at Duke. Rebecca currently runs her own consulting company and guest lectures at Duke, Dartmouth, Johns Hopkins and Georgetown University.