Whether you’ve never started a business before, or have been in business for years, understanding your target market (customers) and being able to define your brand is key to your future success. It is critical to understand the mindset of positioning and how to think like your customers.
In this live webinar sponsored by Maine Technology Institute, we will help you understand:
• How your product or service is perceived in the marketplace
• How to differentiate yourself from competitors
• How to reach your target market by creating a brand that sticks
Your Presenter: Mary Lynn "ML" Engel
ML is a SCORE Mentor with considerable experience in organizations of two to 50,000, for and non-profit, working on their business and marketing communications. She’ll work with you to help define your target market, develop your key messages, and tailor those messages for each of the targets. Until recently, she was a professor teaching and pairing local businesses like you, and students, through experiential learning.