Logos from the Ground Up August 13, 2020, 12:00pm EDT August 13, 2020, 1:00pm EDT
Zoom Webinar
Zoom Webinar
Portland, Maine, 04101

Your logo is the stamp that identifies your business to the world at large. From websites and business cards, to uniforms and giveaway items, your logo needs to go on EVERYTHING and should be one of the very first things you develop as you prepare to market your business...but what if your budget is small and your graphic design experience is even smaller?

This workshop will cover the basic principles of good logo design, as well as a variety of options and outlets (at all price points) for getting a professional-quality logo that will meet all your needs.

This webinar is one hour, and there will be some time for questions.

You will learn:

• The anatomy of a logo: wordmark, tagline, and icon
• How logos are used and when to use your logo
• Who can design your logo
• Common mistakes to avoid!
• A walkthrough of designing a logo, including font choice and color choice

Your Presenter: Alexandra Ulrich

Allie Ulrich has been working for more than 10 years in the marketing field, primarily with small and medium sized businesses. She has experience is in a broad range of industries, including fashion, real estate, and higher education. She is currently the Associate Director of Marketing at Competitive Energy Services, a full-service energy management firm. She also continues to do freelance graphic design and marketing work with a focus on nonprofits and arts organizations. She has been a SCORE mentor since April of 2018.