Branding Basics October 5, 2021, 4:00pm EDT October 5, 2021, 5:30pm EDT
Zoom Webinar
Portland, Maine, 04101

When you close your eyes and envision the look and feel of your new business, what do you see? A strong brand can be your business’ greatest asset. But it’s hard to know where to start or what’s most important to do first. Focus on the right process and you can get your branding sorted out with just a few hours of work—quickly building a brand that captures your vision, attracts great clients and makes all of your marketing more effective.

In this online workshop sponsored by Branding Compass, you learn the fundamentals of branding: what it is, and the key steps to developing a strong brand for your business. Leave with an action plan to launch your brand quickly and efficiently.

Key takeaways:

1. Understand all the facets of branding including your visual identity, tone and voice, customer service and a brand promise.

2. Focus on the 3 key elements of a memorable brand.

3. Learn why you should create a brand your customers love, not just based on personal taste.

This online workshop is focused on new business owners but may be helpful to anyone who has a business but never took the time to get a clear vision for their brand.

Your Presenter: Emily Brackett

Emily Brackett is president of Visible Logic and founder of Branding Compass. Established in 2001, Visible Logic helps small businesses and entrepreneurs with brand strategy, visual identities and content marketing. Most recently, she launched Branding Compass, a web-based application that gives automated, expert advice on the best words, colors, fonts and visuals for your brand as well as affordable wordmark logos.

Emily has a BA from Carleton College and a BFA in Graphic Design from The Massachusetts College of Art. This combination of liberal arts foundation plus graphic design education creates a skill set unique in the industry. Emily frequently presents on the topics of branding and marketing. In 2017, Emily won the Portland pitch off event and was a finalist at the Top Gun state pitch off as part of the Maine Center for Entrepreneur’s accelerator program.

Branding Basics