Small Business Success Blog

Research has shown that consumers spend $5,400 a year on impulse purchases. So how can retailers improve merchandising to take advantage of impulse buyers?

How can you market a business in a dull field, like an industrial manufacturer, accounting firm or freight forwarder? With the right attitude, marketing a boring business can actually be pretty interesting.

What is a strengths-based company culture? Learn how to recognize each employee’s strengths and find ways to use those strengths productively on the job.

Every product we use in our daily lives was once just an idea. Follow these eight steps to go from concept to manufacturing, and hopefully, a profit.

To keep people in the office and collaborating with one another, and make telecommuting obsolete, learn these practical tips.

Here’s an overview of some important things to know when you’re hiring—and some things you might be doing wrong without knowing it.

Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your business.

From placing job ads to conducting interviews -- you must comply with anti-discrimination laws. Learn how to ensure fairness and airtight legal compliance.

Being a successful Millennial entrepreneur requires not only a good idea, but also the grit and the courage to execute that idea.

There’s a science to launching a product—especially if you want to reduce your upfront costs, hedge against risk and avoid building a product nobody wants.

What are journalists and other members of the media looking for when they read your business’s press release?

The last thing you want to worry about is a costly mistake from a payroll related misstep. Here are some of the most common payroll mistakes.